Catch first
A published JobLock number rings the owner, then AI answers the miss and texts name, callback, and what they need.
Catch already captured the missed inbound call. Reach is the outbound voice that calls that quiet lead back, captures a requested service window, and hands the owner something to confirm.
Reach is not Catch. Catch answers a missed inbound call and texts the owner. Reach originates the next voice touch when that lead never called back.
A published JobLock number rings the owner, then AI answers the miss and texts name, callback, and what they need.
When separately agreed for the current request, Reach calls from the same JobLock number, re-engages the quiet lead, and captures a requested service window.
Reach does not close the job. The owner still confirms the window. A no or a stop request ends the loop.
Do not mix them. Catch is inbound. Growth is demand. Reach is the callback.
AI answering plus owner text on a missed inbound call. This is the launch product.
Managed local demand so more of the right people call in the first place.
Outbound voice that works a lead Catch already has. Not cold calling. Not SEO.
Automatic Reach is not currently available as part of the Catch launch. It is not a substitute for Catch, not a Growth package, and not a vendor name. Start with Catch; ask Nathan about future Reach availability after the missed-call path is on.
Catch is priced on the public plans. Reach uses a separate outbound minute budget so callbacks cannot starve a real missed caller.